In the last Better Plan post I shared the questions that people would ask William Glasser himself, if he were still with us. (If you have insights or answers to one of the questions, please share them with us.) Today I will post the results of the other assignment I gave during the Toronto talk, that being – What suggestions do you have to get Glasser’s ideas out to the public more effectively?

Those in attendance at the Toronto talk were asked to work with a partner and think of things that could be kept in mind as the organization moves forward. If there was more than one suggestion for the same idea I placed an “x” after that idea. Some ideas have quite a few x’s by them. If we had more time in Toronto we could have refined these ideas even more. However, here they are in their more raw form.

TED talks. x x x x x x x x x

Create a YouTube channel with strategic key words that will attract people when they do searches. x x x x x x

Use social media more. Facebook. Twitter. Blogs. x x x x x x

Writing reviews on Champion of Choice. x x x x

Choose a business model and concentrate our efforts to market choice theory, including hiring people who know marketing. Develop a recognizable brand and logo. x x x

Establish and support the William Glasser Foundation. x x

Model the theory and walk our talk. x x

Training to certification must be quicker for the millennial generation. x

Research. x

Create partnerships with different people, communities, or businesses. x

Let people know about x

Be clearer about what is required to be certified.

Keep reality therapy in the discussion – don’t limit it to choice theory.

Reach out to universities and textbook writers. Get the word out to academics.

Develop a graduate curriculum for reality therapy.

Develop a reality TV show on reality therapy and choice theory.

Talk shows – Ellen, Oprah, Saturday Night Live, etc.

Market “Choice Theory in Motion” more aggressively.

Create a database of supporting evidence (annotated) of studies supporting choice theory.

Create marketing for Take Charge of Your Life.

WGI members need to be attending and presenting at other conferences, like the ACA.

Make a movie of Champion of Choice.

Never give up.

Write a book about Rochester School and the experiences we had implementing choice theory in our community.

Find a young person to be his (Bill’s) champion.

Focus on youth.

Providing funding to offer training to principals and teachers.

Produce a film or documentary on Bill and his ideas.

Massive book launches.

Effective one-day workshops.

Filming teachers who are effectively applying RT/CT in the classroom and publishing these examples.

A focused voice from each discipline using choice theory.

We’re getting too old as an organization. We need to connect to youth.

#choice theory

Create a presence on maternity wards and geriatric centers – e.g. material that would help new parents

Introduce CT concepts in the school system at an early age – embed in the curriculum.

There are some very good ideas here. Some of them we can do as individuals, while some of them would need to be addressed at an organizational level. Do you want to lobby for one of these ideas? Respond in the box below and let us know what you are thinking. Thank you to each set of partners during the Toronto talk who came up with these suggestions.


“If you don’t like something, change it;
if you can’t change it, change the way you think about it.”
Mary Engelbreit